Jenna's Journey to the Farm Bureau Convention

Every January, the annual American Farm Bureau Convention takes place and America’s Heartland has been attending since launching back in 2004. This year the location was historic San Antonio, TX and your favorite America’s Heartland Associate Producer, Jenna Cederburg, was selected to go and promote the series. Since I’d never attended a Farm Bureau Convention, I was excited to mingle amongst those who play such an important role in our show’s success as well as get the opportunity to meet fans of the series.




“Forward” was the Farm Bureau’s tagline this year and I was intrigued as this seems to be the common theme in America these days. For many farmers and ranchers, there is a tangible desire to do just that - move forward and adapt in order to flourish during these difficult economic times.

I’m happy to say the America’s Heartland booth drew heavy traffic during the two-day showcase! People who stopped by got their very own copy of an episode of our show as well as fun farm animal erasers and pencils. They also participated in a drawing in order to win a portable DVD player complete with the entire third season of the show. Passers by were also able to stop and watch episodes from our current fourth season.

It was fun to mix and mingle with people from Ohio, Alabama, South Dakota, Kentucky… pretty much everywhere! Fans would recall specific Heartland stories from their region which was quite impressive. It’s clear to me now that people really enjoy the show and truly value the stories we tell.

Now, back home in Sacramento, we at America’s Heartland look “Forward” to a successful fifth season as we continue to bring the people and places of American agriculture straight to your living room.

Jenna Cederburg
Associate Producer
America’s Heartland