America’s Heartland Launches Re-Designed Website
New Features Include Easy Video Access and More Social Networking Options
National Public Television Series Offers Full Non-Broadcast Viewing
Options to Worldwide Online Audience
SACRAMENTO, CA–OCTOBER 28, 2010: For the first time since its successful launch in 2005 as the only nationally-broadcast television series celebrating American agriculture, America’s Heartland has completely re-designed its website (www.americasheartland.org) to offer easier access to streaming video, quick links to social networking sites, and other exciting new features. “This new website offers viewers an easy way to watch all of America’s Heartland content online,” said Michael Sanford, Vice-President of Content Creation at KVIE Public Television, which produces the series. “It’s a great option for viewers to enjoy and interact with the program beyond their broadcast viewing experience, and ideal for those unable to receive the series on traditional broadcast channels.”
The new website offers visitors instant home page access to the half-hour episode airing each week in most public television markets and on the RFD-TV cable and satellite channel (www.rfdtv.com). They can also watch all other episodes produced so far this season. By clicking “Episodes” on the tool bar, every one of America’s Heartland’s 120-plus episodes can be seen dating back to season 1 (2005). Additionally, web users can find stories categorized by state or commodity.
Other new features include:
• Instant home page access to social networking sites including Facebook, YouTube, Twitter and Flickr, where users can offer feedback, share video, or post their own images;
• A new link to the site’s Education page, where teachers and students can access accredited lesson plans and study guides on agriculture;
• Special graphically-rich features designed to teach non-farmers about agriculture, including Working the Land, Harvesting Knowledge, Fast Facts About Food, and Off the Shelf;
• A quick and easy way to sign up for the America’s Heartland weekly e-newsletter, which includes video links to new episodes and other news about the series.
• A new comment engine that allows visitors to leave feedback directly on episode pages, creating an environment that fosters open conversation in the America's Heartland online community.
KVIE Web Developer Randy Ramirez says, “Our hope is that people will find this website easier to use than ever, and share it with others. That, in turn, will grow our online audience and help in our efforts to share the positive story of American farming and ranching.”
To find out if America’s Heartland airs on your public television station, visit the Schedule page on www.americasheartland.org. RFD-TV airs nationally on satellite (DIRECTV Channel 345 and DISH Channel 231), as well as a growing number of cable systems across the U.S.
On RFD-TV, America’s Heartland airs Wednesdays at 8:30pm EST, Thursdays at 10am EST, and Fridays at 11:30pm EST.
ABOUT APT, THE PROGRAM’S PUBLIC TELEVISION DISTRIBUTOR
American Public Television (APT) has been a leading distributor of high-quality, top-rated programming to America’s public television stations since 1961. In 2009, APT distributed 56 of the top 100 highest-rated public television titles. Among its 300 new program titles per year are prominent documentaries, news and current affairs programs, dramatic series, how-to programs, children’s series and classic movies. APT also licenses programs internationally through its APT Worldwide service. In 2006, APT launched Create™—the TV channel featuring the best of public television's lifestyle programming. For more information about APT’s programs and services, visit APTonline.org.
ABOUT AMERICA’S HEARTLAND
Launched in 2005, the award winning America’s Heartland travels throughout the U.S., introducing non-farm audiences to the men and women who provide the food, fuel, and fiber we use and consume daily. Frequently-appearing segments are targeted specifically to consumers: Off the Shelf looks at food choices we make at the supermarket; Fast Facts About Food reveals the nutritional benefits in many agricultural products; and Harvesting Knowledge explores the rich history of foods we enjoy every day. Currently, the series is seen on more than 230 PBS stations covering 60% of the U.S. America’s Heartland also reaches viewers in rural communities with primetime broadcasts on RFD-TV. The series reaches more than 44 million viewers each season.
America’s Heartland is produced by KVIE Public Television in Sacramento, with support from the Monsanto Company and the American Farm Bureau Federation. Additional production and promotion assistance is provided by the American Soybean Association, The National FFA Organization, National Corn Growers Association, National Cotton Council, National Association of Wheat Growers, United Soybean Board and U.S. Grains Council.
National Public Television Series Offers Full Non-Broadcast Viewing
Options to Worldwide Online Audience
SACRAMENTO, CA–OCTOBER 28, 2010: For the first time since its successful launch in 2005 as the only nationally-broadcast television series celebrating American agriculture, America’s Heartland has completely re-designed its website (www.americasheartland.org) to offer easier access to streaming video, quick links to social networking sites, and other exciting new features. “This new website offers viewers an easy way to watch all of America’s Heartland content online,” said Michael Sanford, Vice-President of Content Creation at KVIE Public Television, which produces the series. “It’s a great option for viewers to enjoy and interact with the program beyond their broadcast viewing experience, and ideal for those unable to receive the series on traditional broadcast channels.”
The new website offers visitors instant home page access to the half-hour episode airing each week in most public television markets and on the RFD-TV cable and satellite channel (www.rfdtv.com). They can also watch all other episodes produced so far this season. By clicking “Episodes” on the tool bar, every one of America’s Heartland’s 120-plus episodes can be seen dating back to season 1 (2005). Additionally, web users can find stories categorized by state or commodity.
Other new features include:
• Instant home page access to social networking sites including Facebook, YouTube, Twitter and Flickr, where users can offer feedback, share video, or post their own images;
• A new link to the site’s Education page, where teachers and students can access accredited lesson plans and study guides on agriculture;
• Special graphically-rich features designed to teach non-farmers about agriculture, including Working the Land, Harvesting Knowledge, Fast Facts About Food, and Off the Shelf;
• A quick and easy way to sign up for the America’s Heartland weekly e-newsletter, which includes video links to new episodes and other news about the series.
• A new comment engine that allows visitors to leave feedback directly on episode pages, creating an environment that fosters open conversation in the America's Heartland online community.
KVIE Web Developer Randy Ramirez says, “Our hope is that people will find this website easier to use than ever, and share it with others. That, in turn, will grow our online audience and help in our efforts to share the positive story of American farming and ranching.”
To find out if America’s Heartland airs on your public television station, visit the Schedule page on www.americasheartland.org. RFD-TV airs nationally on satellite (DIRECTV Channel 345 and DISH Channel 231), as well as a growing number of cable systems across the U.S.
On RFD-TV, America’s Heartland airs Wednesdays at 8:30pm EST, Thursdays at 10am EST, and Fridays at 11:30pm EST.
ABOUT APT, THE PROGRAM’S PUBLIC TELEVISION DISTRIBUTOR
American Public Television (APT) has been a leading distributor of high-quality, top-rated programming to America’s public television stations since 1961. In 2009, APT distributed 56 of the top 100 highest-rated public television titles. Among its 300 new program titles per year are prominent documentaries, news and current affairs programs, dramatic series, how-to programs, children’s series and classic movies. APT also licenses programs internationally through its APT Worldwide service. In 2006, APT launched Create™—the TV channel featuring the best of public television's lifestyle programming. For more information about APT’s programs and services, visit APTonline.org.
ABOUT AMERICA’S HEARTLAND
Launched in 2005, the award winning America’s Heartland travels throughout the U.S., introducing non-farm audiences to the men and women who provide the food, fuel, and fiber we use and consume daily. Frequently-appearing segments are targeted specifically to consumers: Off the Shelf looks at food choices we make at the supermarket; Fast Facts About Food reveals the nutritional benefits in many agricultural products; and Harvesting Knowledge explores the rich history of foods we enjoy every day. Currently, the series is seen on more than 230 PBS stations covering 60% of the U.S. America’s Heartland also reaches viewers in rural communities with primetime broadcasts on RFD-TV. The series reaches more than 44 million viewers each season.
America’s Heartland is produced by KVIE Public Television in Sacramento, with support from the Monsanto Company and the American Farm Bureau Federation. Additional production and promotion assistance is provided by the American Soybean Association, The National FFA Organization, National Corn Growers Association, National Cotton Council, National Association of Wheat Growers, United Soybean Board and U.S. Grains Council.
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