Tuesday, September 8, 2009

America’s Heartland Season 5 National Debut

FOR IMMEDIATE RELEASE: September 4, 2009 — America’s Heartland, the only nationally broadcast weekly program on agriculture, debuts its new season on RFD-TV Wednesday, September 9, 2009 at 8pm (EST) and again on 9/13 @ 6:30pm (EST). America’s Heartland also debuts on public television stations nationwide the second week of September (check local listings). This season, America’s Heartland offers even greater access to informative, in-depth stories about issues important to viewers in both urban areas and rural communities. With a new, faster paced format, the series’ larger reporting staff travels the country to meet farmers, ranchers and growers. Each high definition broadcast tells their stories with compelling and personal insights on life in the heartland. It’s a look at American agriculture that’s fresh, fun, insightful, and informative.

Reporters Jason Shoultz, Sarah Gardner, Yolanda Vazquez, Paul Robins, Rob Stewart, Akiba Howard, and John Lobertini travel coast-to-coast to provide viewers a better understanding on how American agriculture affects their lives.

In addition, new features like Off the Shelf give viewers information on the food they buy every week; Harvesting Knowledge takes a look at the historical background of your favorite foods; and Working the Land takes urban viewers to America’s farm fields to look at the specialized and sometimes dirty jobs of people working in agriculture.

Introducing viewers to the men and women who provide food, fuel, and fiber to our nation and the world, season 5 of America’s Heartland also examines issues like food safety, animal welfare, urban farming, sustainability, and environmental concerns.

America’s Heartland has also dramatically expanded its social networking outreach with new online features at www.americasheartland.org; friends on Facebook, access on Twitter, and an extensive channel of exclusive video offerings on YouTube. One recent story has been viewed more than one million times.

America’s Heartland is produced by KVIE Public Television with support from The Monsanto Company and the American Farm Bureau Federation.